SEO Specialist/Analyst

Hybrid or remote work, Croatia (Hybrid)

Search engine marketing specialist (SEO SEM) job description

SEO and Web Analytics Specialist

If the idea of exploring hundreds of GA Properties for global websites, creating in-depth reports or custom dashboards, monitoring KPIs and helping them to improve their organic search performance gets you excited, join our experienced SEO/Analytics team.

In this role, you’ll not only work on organic growth through traditional SEO but also help shape how the client’s content appears and performs within AI-driven search engines and answer engines (e.g., ChatGPT, Perplexity...).

You don’t have to be a master of both web analytics and SEO.

If you have a strong skill set and experience in either area, there will be plenty of work and opportunities for you at CMG.

Tools we use on a daily basis: Google stack (Google Analytics 4, Search Console, Tag Manager, Data Studio, Sheets, Optimize), Ahrefs, SEMrush, DeepCrawl, Screaming Frog, Rankscale, ChatGPT.

What we need from you

  • Conduct comprehensive Technical SEO audits for international websites.
  • Conduct keyword research for English-speaking markets, analyse competition and create comparative reports for client brands, find content gaps and other content-related opportunities.
  • Perform detailed SEO audits, on-site and off-site, produce improvement recommendations and develop strategic SEO guidelines.
  • Analyse, assess and originate key on-site copy for SEO (URLs, page titles & descriptions, headings, alt-text, structured data markup).
  • Create redirection mappings, XML sitemaps (with hreflang geotargeting), and robots.txt files.
  • Collect and analyse website traffic and performance data, from standard Google Analytics reports to deep-dives into user behaviour patterns, discovering website improvement opportunities, or finding tracking errors.
  • Create accurate, understandable, and actionable reports for corporate clients or other CMG departments.
  • Support project leaders in defining website goals, key metrics, and KPIs.
  • Support other teams with questions regarding your expertise (tracking, analytics, or SEO).

What you need to land it:

  • Excellent English language proficiency in writing and speaking.
  • Working knowledge of Google Analytics and Search Console.
  • Good understanding of Google ranking factors and SEO principles.
  • Basic knowledge of HTML, CSS, and website development process.
  • Working knowledge of MS Excel, PowerPoint, and Word (or Google equivalents).
  • Eagerness to continuously learn and improve your competencies.
  • Stay up-to-date on SEO algorithm updates, and changes in search with understanding of how AI is reshaping the search landscape.


...and what's in it for you?

  • Growth & Development. Once onboarded, you will have opportunities to gain experience, grow, and further develop your expertise participating in internal trainings, seminars, and workshops. We believe in continuous learning and make sure there is educational budget.
  • You won’t be bored. Our environment is dynamic and fast-paced. We never stagnate.
  • We take care of each other. We love friendly colleagues and are always ready to listen and give a hand when things get rough. We solve problems together, no matter how big or small.
  • Best.Team.Ever. Teamwork makes the dream work, and in our case, one of the best-in-class digital solutions for our global clients. We don't want to brag, but our team building, and social events are legendary.
  • Work-life Balance. We have flexible working hours, and your after-work time is cherished and encouraged. Choose between working from home full time, working from the office, or a mix between the options. If going in the office, bring your furry friend, we are very pet friendly.
  • Perks & Benefits. Other benefits, like Multisport card, additional health insurance and loads of internal activations to keep your body and mind healthy plus various kinds of bonuses, because we don’t believe a tap on the shoulder is enough :)

SEO Specialist/Analyst

Job description

SEO Specialist/Analyst

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